visual designer

Tom Coolen, a self-taught graphic designer and illustrator based in Hasselt, Belgium.

Operating under the moniker ‘Mad Leif’, my self-initiated work is designed to give you a quiet sort of understated inspiration. We spend so much of our time as people building our identities, just as a matter of functioning in the world. Preoccupied with endless to do lists and responsibilities and a daily dose of noise coming from many directions.

If I can provide a person with a moment of relief, happiness or positive reflection, then I like to think a seed of positivity has been planted.

The colours, gradients, shapes and patterns offer a short break, a focus on the light that’s there, underneath it all. A bit like when you’re in a forest and you manage to see sunlight coming through the branches. 

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